Digital Advertising. by Calum Kennedy

Google and Facebook are currently in another race. With the increased use of mobile technology for accessing the internet (now a greater amount of time than computer access to the internet) both Google and Facebook have realised the need for faster and less data intensive ways to allow users to access articles on linked sites. Facebook announced their Instant Articles, which imbeds striped down versions of the linked article onto the Facebook stream, and Google just announced their AMP, Accelerated Mobile Pages. I’m not so interested in the fast download speeds or on the question of whether or not Google will be boosting the search rankings of APM pages. What I think is so very important about these changes is the effect it can have on advertising. Continue reading

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